All posts on July, 2018

Social CRM

Wheat and Chaff

I fear CRM could be tainted by the failings of social media and the bad actors who exploited social platforms. Today it seems especially important for CRM to separate itself from the worst aspects of social to the extent that we can. There’s certainly a lot to say — from continuing to talk about the care we take of customer data to explicitly renouncing some of the tactics.

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